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Over the last decade mobile communications has been one of the fastest growing and rapidly changing industry sectors in the world. However, with the saturation of the market for voice-based mobile services in some countries, mobile service providers are now experiencing a dramatic slow-down in the number of new customers connecting to their networks. In addition, the ease with which customers can move to a new service provider means “churn” can be a significant issue. |
| If revenues and profitability are to be assured, it is essential that new value added services be developed and made available. New services will create the opportunity for business growth from the substantial existing customer base, and in conjunction with excellent customer experience, will contribute to customer loyalty. |
| The need for business growth from the existing customer base coincides with the granting of third generation (3G) mobile licences. This creates a range of service and market opportunities enabled by new generation handsets with “always on” fast Internet capability, and the increasing trend towards integrated and convergent technologies for personal computing, PDA and telephony devices. |
| The challenges that mobile service providers must address relate not only to the development of services and the networks that support them, but also to the management of content, a new and complex dimension to service delivery. In addition, sustaining a competitive advantage will depend on the systems and processes that enable a differentiated customer experience. |
| Our consultants have experience in a broad spectrum of mobile networks and services: from handset development and network design and build to customer management and billing. This knowledge coupled with our background and skills in carrier networks and IP network technologies, means we are well positioned to work in the changing and developing world of integrated mobile services. |
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